New Businesses: July to current
Coming Soon

Neighborhood Spotlight: North 13th St.
Now Available-Featured Opportunities
Retail Recruitment: A Team Approach
Dealmakers - Closing the Deal!

Welcome to the San Jose Neighborhoods Retail e-letter! This e-letter contains retail announcements from the San Jose Redevelopment Agency (SJRA) Neighborhood and Business Development Division. Vol. 4

In this Issue:

Neighborhood Spotlight:
North 13th Street

North 13th Street is undergoing major changes to become a more pedestrian-friendly corridor. New sycamore and crape myrtle trees have been planted along North 13th Street between Jackson and Hedding Streets, as part of SJRA's $1.5M contribution to beautify the area. Antique-style pedestrian-scaled lights were also installed to create a welcoming atmosphere. An additional $200,000 has been invested to construct new facades along the business corridor.

North 13th Street is anchored by Backesto Park, one of San Jose's oldest parks, where you can find walkers, tennis matches and Bocce ball players throughout the day.

Historically, the North 13th Street area was an Italian enclave before becoming home to a number of light-industrial businesses. Its neighbor to the west is Japantown, one of three remaining Japantown's in the country, and a burgeoning residential neighborhood. Traffic counts on North 13th Street are as high as 36,030 cars a day with easy access to HWY 101.

With the many positive changes taking place along N. 13th Street, the area is quickly becoming an attractive and inviting place for new retail. Recent additions include Cafe Aragon and Taqueria Lorena, pictured below.

The Alameda's Newest Full Service Spa
and Tanning Studio!

Business Activity
New businesses: July to current
The Alameda

Being Spa and Tanning (1415 The Alameda): Offering an array of spa treatments and tanning options.

The Starting Line (1427 The Alameda): One-stop shop for running gear and shoes.

Fontanetti's Athletics & Batting Cages (1605 The Alameda): Indoor batting cages and sports apparel.

Yasu (211 Jackson Street): Contemporary Japanese cuisine.

West San Carlos
Susan Kay's Hats (499 W. San Carlos St.): Customized apparel and hats.

West Side Market (1093 W. San Carlos St.): Local neighborhood market.

Vicky's Restaurant (1536 W. San Carlos St.): Serving authentic Mexican and Salvadorian dishes.

Just Laziz (1880 W. San Carlos St.): Made-to-order Lebanese baked goods. Store expansion.

JDM Boxes (282 Montgomery St.): Full service mailing and shipping. Store expansion.

Lucy's Laundry Mart (820 Winchester Blvd.): State-of-the-art laundry facility.

Alum Rock Avenue
Bargain King (2880 Alum Rock Ave.): Novelty items and gifts.

North 13th Street
Taqueria Lorena (1721 Story Road): Authentic, made-to-order Mexican food. Second location in the greater Downtown area.

Story Road
Dollar Days
White Road Plaza (on White Road at Story Road): Everyday items for less.

East Santa Clara Street
Medical Equipment Supply (25 N. 14th Street at E. Santa Clara St.): Medical supplies and equipment.

MeKong Restaurant (460 William Street): Vietnamese bakery and cafe.

Coming soon:
Fall 2004
Lollicup Coffee & Tea
700 S. Winchester Blvd., Suite 25 (at Winchester Pavilion)

Dollar Store
700 S. Winchester Blvd., Suite 10 (at Winchester Pavilion)

Slider's Diner
1645 W. San Carlos St.

Mi Pueblo Bookstore
410 E. Santa Clara Street

Cafe Aragon
856 N. 13th Street

Winter 2004
1401 W. San Carlos Street (at Ferraro Plaza)

Nail Salon
1401 W. San Carlos Street (at Ferraro Plaza)

Elegant Events
1071 The Alameda

La Bodega
3157 Alum Rock Avenue

Now Available - Featured
Retail Opportunities

Ferraro Plaza (1401 W. San Carlos Street) New retail development at the busy intersection of West San Carlos Street and Meridian Avenue. Only two spaces left: 1,400 sf storefront and 2,500 sf office (2nd floor). On-site parking available. Co-tenants: Nail Salon and Quizno's Subs.

Tierra Encantada (1918 Alum Rock Avenue) Attractive ground floor retail space from 1,200 - 7,200 sf. On-site parking available. Mixed-use project at busy intersection with 93 brand new housing units.

1345 The Alameda Ideal location for a small retail store/gift shop located in an attractive "Main Street" setting. This charming space is 4,577 sf with 1,700 sf office on the second level.

830 The Alameda A very attractive retail/ showroom space. 6,500 sf now available. Located in one of San Jose's prestigious neighborhoods.

Tropicana Shopping Center Located at the busy intersection of Story and King Roads in East San Jose. Retail opportunities now available from 850 sf to 12,782 sf.

Retail Recruitment: A Team Approach
To increase retail attraction efforts in neighborhood areas, the Redevelopment Agency has expanded the successful Retail Strategy to neighborhoods beyond Downtown.

The expansion includes
The Alameda, Alum Rock Avenue, Japantown, West San Carlos Street, Winchester Boulevard, East Santa Clara Street, Story Road, William & 10th Streets, North 13th Street and Blossom Hill Road & Almaden Expressway.

The Retail Strategy ensures a comprehensive approach to leasing, in which new tenants receive facilitation from site introduction through store opening. For more information regarding retail opportunities within the neighborhoods please contact Anne Stedler at 408-794-1167 (east of Downtown) or Christine Velasquez at 408- 794-1172 (west of Downtown).

Deal Makers - Closing the Deal!
CONGRATULATIONS to those who have "closed the deal" in the Neighborhoods!

Property owners Dennis and Susan Camarlinghi closed the deal with Quizno's Sub (compliments to Marilyn Hansen of Grubb & Ellis) and Nail Salon at Ferraro Plaza located at 1401 W. San Carlos Street.

Jon Stansbury of Terranomics hit a triple with the sale of Winchester Pavilion, and two inked leases with Lollicup Cafe and Dollar Store at the site.

Doug Ferrari and Dixie Divine of Meacham-Oppenheimer were instrumental in the sale of 745 Winchester Boulevard, formerly Florentine's Restaurant.

Property owner Daniel Vidrio inked a lease with Cafe Aragon at 856 N. 13th Street.

San Jose Redevelopment Agency
Office of Economic Development
San Jose
Entrepreneur Center
International Council of Shopping Centers

Exciting retail opportunities now available within San Jose' Neighborhoods. To find out about current retail and restaurant opportunities please e-mail us at

If you wish to be removed from or added to our mailing list, please send an email to

For information about retail opportunities in Downtown San Jose, check out SJRA's retail website at or e-mail

November 2004 v.4